Friday, September 17, 2010

That's Not Her Style

I'm not that kind of girl.  Stop Laughing.  I'm not.

Sure I have been seen drinking beer with on some swanky dates on the arm of some Public Relations and marketing types at local bars A-list parties.  I've had a few drinks, some good times and a lot of laughs, but I have always been treated like the consummate lady of virtue and none of these romancers have ever attempted to defile that virtue.

I've not done anything to sully my reputation as a blogger.  If you have the pictures to prove otherwise, you were at Blogher '09, you are not in PR and I will disown you if you ever go public with them.

I will only court gentleman callers PR reps that treat me like a lady.  Sure, you can buy me dinner, but there is no quid pro quo.  I want to court and to be wooed by your charming brand and fabulous product before I am going to wear your letterman jacket lend my name to give you endorsement.

That is why I am disgusted that some person who calls themselves a PR professional would ask me to basically go dumpster diving into their SEO (Search Engine Optimization) and ask if I can bring a few friends to the party.

Case in point: The actual subject line of this email is Come Party With (Redacted)!

Dear First Name : (<----I didn't change this.  It actually said Dear First Name)

We are SO psyched about our brand-spanking-new REDACTED program – a great opportunity for moms to check out fun products at home with friends – complete with giveaways, coupons, party ideas and more, all included! We’re launching NOW and would love to invite you and your readers to participate.
Can we interest you in signing up for yourself, and/or mentioning the launch of REDACTED on your blog/Facebook/Twitter – wherever you feel it would fit best? Here's the link (I took the link out) for more information and an application form.
Sound good? Let’s party!

Wow.  Talk about social media marketing gone wrong.  This is reminiscent of college days when the local townies would try to entice some of us to their parties with the promise of Joey's cousin is going to bring a kegCan you bring some friends too?  

You haven't done any research, not even enough to know my name. I don't know you. Yet, you want me to use my name, and any respect that it has garnered once again I will ask my readers to stop laughing to pimp your launch out to my readership that I have worked incredibly hard for 2+ years to build and gain a reputation of trust with. Huh.

I have no problem working with brands. I have no problem getting paid for links hint, hint. I have no problem reviewing the occasional product if it makes sense and is a good fit for Weaselville, but in all such cases you better know me. You better know that words that carry my name will always be my own. You better know that I will never sell out my readership with fluff about something that I don't believe in. I won't even sell ad space to a company that I wouldn't use myself.

You had better know that I will always be treated like a lady.

I do have a problem when you pitch me blindly. I do have a problem when you don't even try to get to know me a little better. Have you ever even heard of google or bothered to read the blog that you just pitched? I do have a problem when you pitch me and want something enormous for nothing. I should go check out your website and find out what on earth you are talking about? I should pitch my readership on your behalf? I should take the time to think about and coherently write a post about your company and it's launch? That's a lot of time people. This garbage doesn't write itself. For my effort, endorsement, research time and reputation lending, I get what in return? Come on buy a girl a drink first !

Lots has been said recently about this very problem. There are a few brands/companies that manage to do it right and there are many, many more that are still far behind the bell curve. I just wish that they would stop pitching me until they actually read this post and figure out that that's not her style.

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